Crisis communications for school trusts

Summary

As your trust seeks to build and protect its reputation, it is critical that any potentially negative issues or stories are carefully managed to ensure they do not threaten the reputation, credibility and viability of the organisation. When things go wrong, or are perceived to have gone wrong, it is essential to have a robust plan to take swift and effective action to manage and mitigate reputational threats and regain control of the narrative.

This three-part course, delivered by leading communications agency and crisis communications experts PLMR, will give delegates the confidence and knowledge to meet crises head on. From safeguarding and tricky parental complaints to negative inspection outcomes and challenging change management situations, this course will help you identify key reputational risks for your trust and plan appropriate strategies to respond, whether through media, social media or stakeholder communications. Using practical examples and case studies, the course will explore the importance of both internal and external stakeholder management and getting your messaging and communication channels right.

 Who is it for:

Communication leads in school trusts
Trust executives
Chairs of trustees

You will gain:

An understanding of the key reputational risks facing trusts of any size
Guidance on developing a crisis communications strategy, including how to involve the right people and channels
Awareness of what not to do in a crisis
Confidence to manage internal and external stakeholders in a crisis and get your messaging right