Directory of Services

Sparrowhawk Communications

What we do

Sparrowhawk Communications is a communications, PR and marketing consultancy for the education sector. Think of Sparrowhawk as your flexible resource for PR, comms and marketing, as and when you need it.

We work with a wide variety of MATs of different sizes across the country, including Diocesan MATs. We have extensive experience in:

• Merger communications
• Growth communications
• Running consultations
• Communicating with sceptical stakeholders
• Raising the local and national profile of Trusts

Sparrowhawk's founder, Jessica Shepherd, spent almost 10 years at the Guardian, mostly as Education Correspondent, but also as one of the News Editors. She has worked at a senior level in communications for an agency of the Home Office and the Department for Business, Energy and Industrial Strategy and has been the Head of Communications and Campaigns for a national youth charity and Head of Communications (Education and Student Affairs) for University College London. She has outstanding contacts in the national and trade media, the writing skills to powerfully and persuasively engage your key audiences and an in-depth knowledge of the education, sector.

https://www.sparrowhawkcommunications.com/

https://www.sparrowhawkcommunications.com/case-studies

We offer the following services:

Communications, PR and Marketing Strategy

We will work with you to come up with a communications, PR and marketing strategy that is tailored to your organisation's aims.

Crisis Communications

We will advise you on how to protect your reputation and help you implement a crisis communications plan.

Media Relations

​Our knowledge of how the media works and journalist contacts are second to none.

Consultations

We can support you with the communications for your consultation and draft content for all your stakeholders.

Copywriting, Content Marketing and SEO

​We love creating engaging content, whether it's an opinion piece, blog or advertorial.

Media Training and Presentation Skills

​We'll make sure you successfully get your message across, whether it’s in media interviews or tricky stakeholder meetings.

Public Affairs and Campaigns

​We'll advise you on how to navigate the political landscape, which policy-makers to talk to and how to secure their attention.

Communication Audits and Stakeholder Research

We'll review your communications and discuss with you how they could be even better.

Workshops and Training Sessions in Communications and PR

​We'll teach your team all the tricks of the trade.

How we help

Sparrowhawk Communications has a genuine commitment to the education sector. Jessica Shepherd, the founder, comes from a family of teachers and is a trustee of the Education Media Centre. She has also been a school governor. Sparrowhawk offers a free consultation to schools in need of crisis communications support.